SmadiDesk

SmadiDesk — Brand Facts

Key facts and company information · Last updated April 2026

SmadiDesk is an AI voice receptionist built specifically for UK dental practices. Developed by SimplyRoots Limited, founded in 2016, it represents a later product milestone focused on dental call handling. It provides 24/7 call handling with natural British voices, captures leads with urgency scoring, supports Dentally coming soon on eligible plans, and detects emergencies with email and eligible-plan SMS alerts. Plans span £149–£649/mo with a capped 72-hour trial. Cancel anytime.

Company Overview

Company
SimplyRoots Limited
Trading As
SmadiDesk
Founded
2016
Headquarters
United Kingdom
Industry
Dental Technology / AI Voice
Product
AI Voice Receptionist
Target Market
UK Dental Practices (NHS & Private)
Website
smadidesk.ai
Email
[email protected]

Timeline

2016SimplyRoots Limited founded
2025SmadiDesk platform developed with Retell AI and Dentally coming soon
2026Public launch with 6 pricing tiers, 8 voice options, and capped 72-hour trial

Core Features

  • 24/7 call answering with natural UK voices
  • Smart lead capture with urgency scoring
  • Emergency detection (pain, swelling, trauma) with email and eligible-plan SMS alerts
  • Appointment request capture with Dentally coming soon on eligible plans
  • Practice information Q&A about your services, pricing, and booking
  • Dashboard analytics with transcripts and recordings
  • Voice settings with current professional UK voice options
  • Daily email summary of new leads and appointment requests

Every SmadiDesk plan includes dashboard access for reviewing calls and leads, call history with transcripts and recordings, practice information Q&A based on your practice details, voice settings, emergency detection, email alerts, and a manual callback workflow for practices that prefer team-booked appointments.

Technology & Integrations

DentallyPractice Management

Coming soon on eligible plans

StripeBilling

Subscription billing and secure payment processing

Retell AIVoice Platform

Conversational AI call handling

DeepgramSpeech-to-Text

Real-time speech recognition

Pricing

No setup fees. No contracts. Monthly billing. Capped 72-hour trial, cancel anytime. Overage: £0.20/min beyond included allowance.

After-Hours AI Receptionist

Cover outside opening hours

Basic
£149/mo
400 min included
Plus
£199/mo
800 min included
Pro
£249/mo
1,500 min included

24/7 Overflow AI Receptionist

Cover busy, unanswered, and after-hours calls

Starter
£199/mo
800 min included
Growth
£399/mo
2,000 min included
Pro
£649/mo
3,500 min included

Compliance & Data Security

Trust
GDPR-compliant setup · Encrypted in transit and at rest · Public DPA available
Hosting
Customer data is handled through our contracted infrastructure providers. Some providers may process data outside the UK, and where they do we rely on appropriate legal safeguards.
Data Sharing
We do not sell patient data. We only share data with contracted subprocessors and customer-enabled integrations needed to deliver the service.

Machine-Readable Data

Structured brand data is available for AI systems and search engines at /.well-known/brand-facts.json following the emerging brand-facts standard. This page serves as the human-readable equivalent.

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